Privacy Policy

Genesys ("Genesys," "the Platform," "we," "our," or "us") is an all-in-one operations platform for plant nurseries, garden centers, and wholesale growers, provided by NVK. We are committed to protecting the privacy of our customers, their team members, and visitors to our website at www.nvkgenesys.com (the "Site").

This Privacy Policy describes the types of information we collect, how we use and safeguard it, and the choices and rights you have. By accessing the Site or using the Platform, you acknowledge that you have read and understood this Privacy Policy.

We collect information in the following ways:

a. Information you provide to us

• Account & contact details: name, business or nursery name, email address, phone number, job role, and mailing address when you create an account, request a demo, or contact us.
• Business operational data: the data you and your team enter into the Platform — such as plant catalogs, inventory, sales and purchase orders, dig lists, customer and supplier records, invoices, and accounting information.
• Payment information: billing details processed through our third-party payment processors. We do not store complete card numbers on our own servers.
• Communications: the contents of messages, support requests, and feedback you send us.

b. Information collected automatically

• Usage data: pages and features accessed, actions taken, timestamps, and referring URLs.
• Device & technical data: IP address, browser type, operating system, device identifiers, and approximate location derived from IP address.
• Cookies & similar technologies: as described in the Cookies section below.

c. Information from third parties

We may receive information from integration partners and service providers (for example, payment processors, analytics providers, or accounting integrations) that you choose to connect to your Genesys account.

We use the information we collect to:

• Provide, operate, maintain, and improve the Platform and Site;
• Set up and administer accounts and authenticate users;
• Process transactions, billing, and subscriptions;
• Respond to inquiries, demo requests, and support tickets;
• Monitor performance, diagnose technical issues, and ensure security and integrity of the Platform;
• Send service-related and, where permitted, marketing communications (you can opt out of marketing at any time);
• Analyze usage trends to understand and improve our products; and
• Comply with legal obligations and enforce our agreements.

Where applicable law (such as the EU/UK GDPR) requires, we rely on the following legal bases to process personal data: performance of a contract with you; your consent (which you may withdraw at any time); compliance with a legal obligation; and our legitimate interests in operating, securing, and improving our services, provided those interests are not overridden by your rights.

We use cookies and similar technologies to keep you signed in, remember your preferences, measure traffic, and improve the Site. Some cookies are strictly necessary for the Platform to function; others are used for analytics and performance.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Platform. For more detail, see our Cookie Policy.

We do not sell your personal information. We share information only in the following circumstances:

• Service providers: trusted vendors who host our infrastructure, process payments, provide analytics, or deliver support — bound by confidentiality and data-protection obligations.
• Integrations you enable: third-party services you choose to connect to your account.
• Legal & safety: when required to comply with law, respond to lawful requests, or protect the rights, property, or safety of NVK, our users, or the public.
• Business transfers: in connection with a merger, acquisition, financing, or sale of assets, in which case we will continue to protect your information consistent with this policy.

We implement appropriate technical and organizational measures — including encryption in transit, access controls, and regular security reviews — to protect information against unauthorized access, loss, or misuse. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

We retain personal and business data for as long as your account is active or as needed to provide the Platform, and thereafter as necessary to comply with legal, tax, accounting, and regulatory obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete or anonymize it.

Depending on your location, you may have the right to access, correct, update, or delete your personal information; to object to or restrict certain processing; to request portability; and to withdraw consent. California residents have rights under the CCPA/ CPRA, and individuals in the EEA/UK have rights under the GDPR.

To exercise these rights, contact us using the details below. We will respond consistent with applicable law. You can also opt out of marketing emails at any time using the unsubscribe link in those messages. Note that if your data was entered into the Platform by an organization (your employer or business), that organization is the controller, and we may direct your request to them.

Genesys is operated from North America, and your information may be processed in countries other than your own. Where required, we use appropriate safeguards — such as standard contractual clauses — for international transfers of personal data.

The Platform and Site are intended for businesses and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.

Our Site may link to third-party websites or services that we do not control. This Privacy Policy does not apply to those services, and we encourage you to review their privacy policies.

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons. When we make material changes, we will update the "Last updated" date above and, where appropriate, provide additional notice. Your continued use of the Platform after changes take effect constitutes acceptance of the revised policy.

If you have questions about this Privacy Policy or how we handle your information, please contact us: